Full Job Description
Position: Digital Content Strategist
Location: Lakewood, Colorado
Company: Amazon
Amazon, a global leader in e-commerce and technology, is seeking a dedicated and innovative Digital Content Strategist to join our dynamic team in Lakewood, Colorado. As we continue to expand our services and offerings, we recognize the critical role that strategic, engaging, and optimized digital content plays in enhancing our customer experience.
About Amazon
At Amazon, we strive to be Earth's most customer-centric company. Our mission is to offer our customers the lowest possible prices, the best available selection, and the utmost convenience. We harness the power of technology to drive innovation, supporting a diverse range of products and services from e-commerce to cloud computing.
Role Overview
The ideal candidate for the Digital Content Strategist position will be a creative thinker with a robust understanding of digital marketing trends and strategies. You will be responsible for developing and implementing content strategies that align with our brand objectives, improve customer engagement, and foster community interaction.
Key Responsibilities
- Content Strategy Development: Design comprehensive content strategies across various digital platforms to maximize brand awareness and drive user engagement.
- Content Creation: Oversee the creation of high-quality multimedia content that resonates with diverse audience segments, including blog posts, social media updates, newsletters, and website copy.
- SEO Optimization: Collaborate with SEO experts to ensure all digital content is optimized for search engines, contributing to increased organic traffic.
- Market Research: Conduct thorough research to identify content trends, gaps, and opportunities within the digital landscape.
- Performance Analytics: Monitor, analyze, and report on the performance of digital content initiatives, using data-driven insights to inform and adapt strategies.
- Cross-Functional Collaboration: Work closely with marketing, product, and design teams to align messaging and branding efforts across all platforms.
- Social Media Management: Develop and implement a social media strategy that fosters engagement and community building.
- Customer Feedback Integration: Utilize customer feedback and insights to continuously improve content strategies and strengthen brand loyalty.
Qualifications and Skills
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3+ years of experience in digital content strategy, marketing, or a related field.
- Proven track record of developing engaging digital content that drives consumer action.
- Strong understanding of SEO principles and best practices.
- Excellent writing, editing, and verbal communication skills.
- Expertise in analytics tools (Google Analytics, Social Media Insights, etc.) to measure content effectiveness.
- Ability to work collaboratively in a fast-paced team environment, managing multiple projects and deadlines simultaneously.
- Creativity and a keen eye for detail.
- Experience with project management tools and software.
Why Join Amazon?
At Amazon, we believe that diverse perspectives drive innovation and help us serve our customers better. As a Digital Content Strategist, you will have the opportunity to work in a vibrant community in Lakewood, where ideas are valued, and creativity is encouraged. Here are a few reasons to consider joining us:
- Competitive Salary and Benefits: We offer a competitive salary package, full health benefits, and generous paid time off to ensure a healthy work-life balance.
- Professional Growth: Amazon advocates for continuous learning and supports career development through workshops, training sessions, and mentorship opportunities.
- Innovative Work Environment: Collaborate with some of the best minds in the industry within a culture that fosters innovation, creativity, and teamwork.
- Community Engagement: Be a part of a company that actively invests in its community and contributes to various local causes and initiatives.
How to Apply
If you are a strategic thinker with a passion for digital marketing and content creation, we would love to hear from you! Please submit your resume, a cover letter detailing your experience relevant to the Digital Content Strategist role, and samples of your work that showcase your ability to create engaging digital content.
Amazon is proud to be an Equal Opportunity Employer
We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.